Lower fees.

Less drama.

Sell your home from as little as

N$43,479 + VAT

Lower fees.

Less drama.

Sell your home from as little as

N$43,479 + VAT

Save Thousands of Dollars when you sell through

us and ONLY pay once it's sold

Save Thousands of Dollars when you sell through us and

ONLY pay once it's sold

Traditional agents charge between 5% - 7%.

Traditional agents charge between 5% - 7%.

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We charge a fixed fee based on the value of your home, so you can save more money for the important things in life!

We charge a fixed fee based on the value of your home, so you can save your money for the important things in life!

The Dwell selling experience

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Meet your local Expert Agent

Deal with agents that know your area, with tertiary qualifications and NEAB registration.

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Get your home listed

We capture your home and all its amazing qualities with beautiful wide angles photos to showcase your home at its best.

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Track your home-sale progress

We use automated deal flow technology to keep you in the loop with your home's sales progress.

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Track your home-sale progress

We use automated deal flow technology to keep you in the loop with your home's sales progress.

Looking to

Buy or Rent

Our Streamlined 1-2-3 Process

Step 1

Local Expert Agent Consultation

Deal with NEAB registered agents who are not only experts in the local market, but also professional project managers with extensive technical experience in construction management and property development. Our team's unique blend of skills and knowledge will give you a competitive advantage in the real estate market and ensure that your property is sold efficiently and effectively.

Step 2

Professional Marketing & Networking

Once we have a clear understanding of your property and your goals, we will create a personalised marketing plan to showcase your property to the right buyers. We also share your listing with our preferred local agent partner network to ensure your property gets more traction.

Step 2

Professional Marketing & Networking

Once we have a clear understanding of your property and your goals, we will create a personalised marketing plan to showcase your property to the right buyers. We also share your listing with our preferred local agent partner network to ensure your property gets more traction.

Step 3

Deal Flow Notifications

Our streamlined and efficient system will keep you updated throughout the process and ensure that all deadlines are met. We’ll negotiate to get you the best offer on your home as well as simplify all the complex paperwork. Before you know it, your property will be off the market and you'll be on your way to your next adventure.

Latest Blog Posts

How To Build A Strong Sales Funnel - and why so many fail

#002: How To Build A Strong Sales Funnel

November 09, 20244 min read

A strong sales funnel can fill your pipeline with quality potential leads.

You want a sales funnel that can generate leads at will. Something you can turn on when you need it and off when you don’t. Sometimes, also called a Faucet Funnel!

Unfortunately, most contractors or even marketers struggle to create an awesome lead-generating funnel. Here’s why…

They Have A Weak Offer

Having a weak offer is the number one reason why most sales funnels don’t convert traffic into leads. But, there are a couple of other reasons why this could be happening as well.

  • Weak Sales Copy Writing

  • Unattractive Design

  • Lack of Social Proof

  • Not Mobile Responsive

  • Missing Call To Action

  • Not Enough Traffic

How to build a strong sales funnel - Basic Sales Funnel Steps

Basic Sales Funnel Steps

There are a few key elements (13P’s Sales Funnel Formula) to designing the ultimate sales funnel. But for the purposes of this faucet funnel example, we’re going to break it down into the 5 most crucial steps.

Here's how:

Step 1: Create A Killer Offer!

Sometimes also referred to as, an EASY YES OFFER. An offer that is so good, it’s almost impossible to say no to!

A killer offer refers to an irresistible and compelling proposition. Something that motivates the prospect to take immediate action without hesitation. It provides exceptional value and addresses the specific needs or pain points of your potential client.

Step 2: Use Good Design & Sales Copy!

It’s obvious why good design would be a conversion factor. Good design simply leads to a more professional-looking landing page or funnel. But so many people underestimate good copywriting.

Craft persuasive copy that speaks directly to your target audience's pain points, desires, and needs. Use clear and concise language that highlights the benefits of your services. Emphasize the unique selling points of your custom home building or remodelling business. Also, address any objections or concerns your prospects may have.

The Exact 3-Step Process I Recommend To Any Beginner Looking To Learn Copywriting: Dickie Bush

Step 3: Make Use Of Reviews & Testimonials!

Statistics show about 93% of people read online reviews before making a purchase. How much more important are positive reviews when making a large buying decision, like a home remodelling?

Include trust-building elements throughout the sales funnel to instil confidence in your prospects. Display customer testimonials, certifications, awards, or case studies to showcase your expertise and credibility. Harness your Google Business Profile to increase your positive reviews.

Step 4: Have A Compelling Call To Action!

Increase your conversion rate with an attention-grabbing and action-oriented CTA. Make it stand out on your website and landing page.

You want to incentives the prospect to actually give you their contact details, or to take action. Instead of saying, “Click here to book an estimate” - you could say something like, “Request a design consultation now and get $1,000 off your estimate!” You want to give the prospect an incentive, as well as create a sense of urgency!

Step 5: Use Targeted Ads For A Steady Flow Of Traffic!

This is where the faucet comes in. You want to be able to open and close the “faucet” as and when you please.

I’m referring to paid advertising with Facebook, or Meta. Targeted ad campaigns are a powerful tactic to help drive traffic to funnels and landing pages. This allows you to target users with specific locations, demographics, and interests. This precision allows you to focus on individuals who are more likely interested in your services. Once you have enough leads in your pipeline, pause the ad until further required.

3 Click Facebook Ads with LeadPhoenix & Uphex

3 Click Facebook Ads with Leadphoenix & Uphex

→ Today’s Action Step: Take a look at your sales pipeline and ask yourself:

  • How many leads/jobs do I currently have in my pipeline?

  • Can I consistently generate more leads on demand?

  • Does my business need a faucet funnel?

Yes, this isn’t free and will require a small investment. I recommend a budget of at least $30 - $50 a day to start testing the waters. This type of funnel will supply you with qualified leads, consistently. Leads who are interested in the services that your business has to offer.

That’s it.

Have a great weekend 🍻


Whenever you’re ready, there are 2 ways I can help you.

1. If you own a service business and are looking to streamline your sales and marketing, I'd recommend starting with an affordable all-in-one DIY platform:

LeadPhoenix.io: Scale your Service Business with LeadPhoenix. Acquire customers on auto-pilot. Grow your audience & know where new leads are coming from with LeadPhoenix's easy-to-use CRM.

2. Have a Home Service Business and thinking of hiring someone to juice up your marketing stack? Hire me as your Funnel Builder:

DFY Service: Want to hire the best of the best and happy to pay a premium? Reach out to me personally, and I'll let you know if I have availability. Budget around $2K, depending on what you need.

How to build a strong sales funnel for custom builders and remodellersLead generation for home service providersonline lead genfaucet funnelconsistent flow of leads
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© Dwell 2023 -- All Rights Reserved

* Dwell is a licensed digital asset of The Blue Chip Development Trust ©