A strong sales funnel can fill your pipeline with quality potential leads.

You want a sales funnel that can generate leads at will. Something you can turn on when you need it and off when you don’t. Sometimes, also called a Faucet Funnel!

Unfortunately, most contractors or even marketers struggle to create an awesome lead-generating funnel. Here’s why…

They Have A Weak Offer

Having a weak offer is the number one reason why most sales funnels don’t convert traffic into leads. But, there are a couple of other reasons why this could be happening as well.

• Weak Sales Copy Writing

• Unattractive Design

• Lack of Social Proof

• Not Mobile Responsive

• Missing Call To Action

• Not Enough Traffic

Basic Sales Funnel Steps

There are a few key elements (13P’s Sales Funnel Formula) to designing the ultimate sales funnel. But for the purposes of this faucet funnel example, we’re going to break it down into the 5 most crucial steps.

Here's how:

Step 1: Create A Killer Offer!

Sometimes also referred to as, an EASY YES OFFER. An offer that is so good, it’s almost impossible to say no to!

A killer offer refers to an irresistible and compelling proposition. Something that motivates the prospect to take immediate action without hesitation. It provides exceptional value and addresses the specific needs or pain points of your potential client.

Step 2: Use Good Design & Sales Copy!

It’s obvious why good design would be a conversion factor. Good design simply leads to a more professional-looking landing page or funnel. But so many people underestimate good copywriting.

Craft persuasive copy that speaks directly to your target audience's pain points, desires, and needs. Use clear and concise language that highlights the benefits of your services. Emphasize the unique selling points of your custom home building or remodelling business. Also, address any objections or concerns your prospects may have.

Step 3: Make Use Of Reviews & Testimonials!

Statistics show about 93% of people read online reviews before making a purchase. How much more important are positive reviews when making a large buying decision, like a home remodelling?

Include trust-building elements throughout the sales funnel to instil confidence in your prospects. Display customer testimonials, certifications, awards, or case studies to showcase your expertise and credibility. Harness your Google Business Profile to increase your positive reviews.

Step 4: Have A Compelling Call To Action!

Increase your conversion rate with an attention-grabbing and action-oriented CTA. Make it stand out on your website and landing page.

You want to incentives the prospect to actually give you their contact details, or to take action. Instead of saying, “Click here to book an estimate” - you could say something like, “Request a design consultation now and get $1,000 off your estimate!” You want to give the prospect an incentive, as well as create a sense of urgency!

Step 5: Use Targeted Ads For A Steady Flow Of Traffic!

This is where the faucet comes in. You want to be able to open and close the “faucet” as and when you please.

I’m referring to paid advertising with Facebook, or Meta. Targeted ad campaigns are a powerful tactic to help drive traffic to funnels and landing pages. This allows you to target users with specific locations, demographics, and interests. This precision allows you to focus on individuals who are more likely interested in your services. Once you have enough leads in your pipeline, pause the ad until further required.

3 Click Facebook Ads with Leadphoenix & Uphex

→ Today’s Action Step: Take a look at your sales pipeline and ask yourself:

• How many leads/jobs do I currently have in my pipeline?

• Can I consistently generate more leads on demand?

• Does my business need a faucet funnel?

Yes, this isn’t free and will require a small investment. I recommend a budget of at least $30 - $50 a day to start testing the waters. This type of funnel will supply you with qualified leads, consistently. Leads who are interested in the services that your business has to offer.

That’s it.

Have a great weekend 🍻

Whenever you’re ready, there are 2 ways I can help you.

1. If you own a service business and are looking to streamline your sales and marketing, I'd recommend starting with an affordable all-in-one DIY platform:

→ LeadPhoenix.io: Scale your Service Business with LeadPhoenix. Acquire customers on auto-pilot. Grow your audience & know where new leads are coming from with LeadPhoenix's easy-to-use CRM.

2. Have a Home Service Business and thinking of hiring someone to juice up your marketing stack? Hire me as your Funnel Builder:

→ DFY Service: Want to hire the best of the best and happy to pay a premium? Reach out to me personally, and I'll let you know if I have availability. Budget around $2K, depending on what you need.