Less drama.
N$43,479 + VAT
Less drama.
N$43,479 + VAT
Traditional agents charge between 5% - 7%.
Traditional agents charge between 5% - 7%.
We charge a fixed fee based on the value of your home, so you can save more money for the important things in life!
We charge a fixed fee based on the value of your home, so you can save your money for the important things in life!
Meet your local Expert Agent
Deal with agents that know your area, with tertiary qualifications and NEAB registration.
Get your home listed
We capture your home and all its amazing qualities with beautiful wide angles photos to showcase your home at its best.
Track your home-sale progress
We use automated deal flow technology to keep you in the loop with your home's sales progress.
Track your home-sale progress
We use automated deal flow technology to keep you in the loop with your home's sales progress.
Looking to
Step 1
Deal with NEAB registered agents who are not only experts in the local market, but also professional project managers with extensive technical experience in construction management and property development. Our team's unique blend of skills and knowledge will give you a competitive advantage in the real estate market and ensure that your property is sold efficiently and effectively.
Step 2
Once we have a clear understanding of your property and your goals, we will create a personalised marketing plan to showcase your property to the right buyers. We also share your listing with our preferred local agent partner network to ensure your property gets more traction.
Step 2
Once we have a clear understanding of your property and your goals, we will create a personalised marketing plan to showcase your property to the right buyers. We also share your listing with our preferred local agent partner network to ensure your property gets more traction.
Step 3
Our streamlined and efficient system will keep you updated throughout the process and ensure that all deadlines are met. We’ll negotiate to get you the best offer on your home as well as simplify all the complex paperwork. Before you know it, your property will be off the market and you'll be on your way to your next adventure.
So, how much organic traffic did your content get from Google last month? I'll tell you how much Canva got - 156M organic visits last month... every month! 😳
This traffic is estimated to be worth $28M. And is driving 20% of Canva’s annual $1.7 billion in revenue. How does this relate to custom home building or remodeling? Stick with me here - principles are a powerful thing!
So, what's the number one strategy that Canva uses?
Canva creates free tools aimed specifically at their target audience.
But, that got me thinking:
How are they driving the traffic
How did they create these free tools
How do they convert this traffic
The basic solution is simple. As with most things marketing-related, the number one thing is to know your ideal customer. Canva's ideal customers aren't all marketing managers, but they all share one thing. Every customer has a specific job that needs to be done.
They might need to create a logo, make a GIF, or even create a carousel for LinkedIn. It might sound like they need an all-in-one solution. But, people don't search for all-in-one solutions - they search for a specific problem!
You can do the same by creating a lead magnet for your ideal customer. This can be in the form of a PDF guide, or a how to guide. Provide answers to their questions.
Here's how they do it, step by step:
The keyword “logo-maker” gets 260k searches a month. The keyword “meme-generator” gets 698k searches. So, Canva created FREE tools to match the intent behind these searches.
So too can you create free tools, or downloads that speak to your specific customer's questions. You can always upsell or close your customer later. But for now, the first step is to reel them into the funnel.
The first thing Canva did was to create scaled landing pages for each specific search term or tool. As you could create a specific landing page for "Kitchen remodel", or "bathroom renovation". They built a strong sales funnel for each search term. It's that simple. Help transition the prospect from unaware to "aha", problem aware!
Simple as that and, you're in!
Consider these two keywords:
Resume templates vs. Resume maker
They seem similar but signal different intent. One person is looking for a plug-and-play option. The other is looking to create.
Canva recognized the difference in intent and designed different types of experiences to align accordingly. Wow! Now that's taking it to the next level!
One landing page highlights why Canva is great for building resumes. The other landing page highlights the extensive library of free resumes.
Different needs. Different entry points. Same funnel structure. Personalized to the intent.
Canva gives users a basic version of their paid solution. This acts as a bridge by solving a specific problem at a specific moment in time.
The initial value from a free tool provides immediate relief. Almost like a painkiller. Where the paid solution is physical therapy to get rid of a potential long-term problem.
The same 3 steps used by Canva and so many other software giants, you can use in your business to funnel in new potential customers. Remember, you don't need to make them paying customers from the start. You have now turned followers into subscribers. The fortune is in the follow-up, as the old adage goes. I told you, principles are a powerful thing.
Thanks for tuning in to this week's issue of the Funnel Foundations newsletter. Have a great weekend! 🍻
➜ TL;DR:
Define your ideal customer persona or avatar
Identify their top 3-5 frequently asked questions
Create a guide, playbook, or free tool for each question
Move users from free resources to paid versions or customers
1. If you're in real estate and looking to streamline your social media marketing, I'd recommend starting with an affordable all-in-one DIY template package:
➜ Super-Sized Canva Bundle: Take back you time and scale your social media. 6000+ Canva Templates, so you can keep posting like a Boss!
2. You're a custom home builder, remodeler or developer and thinking of hiring someone to juice up your marketing stack:
➜ Builder Copy: High quality content marketing as a subscription, for custom home builders and design-build remodelers. Check it out!
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